Download The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation - Lauren Etter

 pdf download The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation
 

Book Synopsis :

Big Tobacco meets Silicon Valley in this corporate expos? of what happened when two of the most notorious industries collided--and the vaping epidemic was born. "The best business book I've read since Bad Blood."--Jonathan Eig, New York Times bestselling author of Ali: A LifeHoward Willard lusted after Juul. As the CEO of tobacco giant Philip Morris's parent company and a veteran of the industry's long fight to avoid being regulated out of existence, he grew obsessed with a prize he believed could save his company--the e-cigarette, a product with all the addictive upside of the original without the same apparent health risks and bad press. Meanwhile, in Silicon Valley, Adam Bowen and James Monsees began working on a device that was meant to save lives and destroy Big Tobacco, but they ended up baking the industry's DNA into their invention's science and marketing. Ultimately, Juul's e-cigarette was so effective and so market-dominating that it put the company on a collision course

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